Businesses only pay for their messaging inbox and WhatsApp conversation charges. Most importantly, this choice is generally cheaper than the On-premises API, as Meta does not charge any hosting or set up fees. For the same reason, slow performance issues and failed messages are minimized. As Meta is responsible for all infrastructure maintenance and development, businesses can have immediate access to WhatsApp updates or new features. This option comes with a number of benefits. On the other hand, WhatsApp Cloud API, released in 2022, allows businesses to apply for an account directly through Meta or through BSP like respond.io, eliminating the need for a middleman. Two integration methods: Cloud API vs On-premises API It also works for businesses that prefer their account to be hosted by a BSP or themselves. These may include set-up fees, hosting fees and even message markups.ĭespite it being costly, this option is sometimes a suitable choice for businesses that need extra support during the application process. On top of the costs mentioned earlier in this blog, hosting On-premises involves WhatsApp Partner-specific costs. WhatsApp On-premises API is hosted on a WhatsApp Business Solution Provider (BSP) or a company's own servers or data center, making themselves responsible for control and security over their messaging platform.WhatsApp Cloud API is hosted on Meta’s cloud servers using its own infrastructure, allowing developers to use WhatsApp's messaging capabilities and storage resources through a secure and scalable API. Those looking to use WhatsApp Business API have two hosting options: How to Get WhatsApp Business API: Cloud API vs On-Premises API We’ll also guide you through the cheapest and fastest way to apply for one. In this section, we will introduce you to the different methods of getting a WhatsApp API account. WhatsApp API Integration: What is the Best Method? Make sure you choose the best one to get your account quickly without incurring unnecessary costs and headaches. However, some application methods are more convenient than others. Now, the WhatsApp Policy compliance check is triggered automatically in the background during the WhatsApp API sign-up process, whereas the display name review is only initiated after Facebook Business verification.Īfter these changes, getting an account has never been easier. Similarly, WhatsApp Policy compliance and the display name review are no longer required for businesses to start messaging. WhatsApp API Integration: How Easy Is It?įirst, you should know Facebook Business verification is no longer compulsory for all businesses, and it’s only required for companies seeking to have more business-initiated conversations or to become an Official Business Account. Let’s go through the changes Meta has implemented to make it more convenient for everyone. Now, businesses can get an account and start messaging in less than 10 minutes. WhatsApp API integration used to be a more complicated process and could take up to several weeks. For instance, WhatsApp doesn’t allow medical and healthcare products to be sold on the platform. Things to keep in mind before applying for an accountīefore applying for a WhatsApp API account, businesses must ensure they are eligible under the WhatsApp Commerce Policy. WhatsApp’s conversation-based pricing charges.īy integrating WhatsApp API with your existing messaging inbox or customer conversation messaging software, businesses can centralize customer data and conversations as well as execute various tasks using advanced automation. Your WhatsApp API account will be connected to it.
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